Champions

You’re a UBC Giving Day Champion! Thank you for leading the way. Your support sparks momentum that drives change across so many different communities on and off campus. This page is your go-to resource hub—filled with templates, tips, and tools to help you spread the word and maximize your impact. Share your story, rally your friends and invite others to join you in supporting the causes that matter most to you.

With you by our side, we’re building a community where generosity fuels progress and amplifies the voices of students, faculty, staff, emeriti and alumni. Let’s reach new heights and create lasting impact. Your voice matters—now let’s work together to inspire others to make a difference!

Champions Timeline

TODAY

Get Ready! Start thinking of building your game plan to make the most out of Giving Day.

How to find your network?
What channels will you use to reach them?
What do you want your supporters to know?
Familiarize yourself with UBC Giving Day Challenges and how you could unlock more money for your cause. Choose 1-2 to ask your network to support.

Missed our Champion training session? Email [email protected] for a link to the recording and presentation slides.

BEFORE UBC GIVING DAY

Spread the word! Ask people you know personally to donate, post on your social media channels, send out some emails and consider creating a short promo video. We have resources to help—see the next few sections!

Sample social media and email
Create your own message
Create your own visuals

UBC GIVING DAY, APRIL 3

Act fast! Donate online and share #UBCGivingDay with your network. Track the day’s progress, find cause and challenge information, view totals and donor lists at givingday.ubc.ca.

Sample social media and email
Create your own message
Create your own visuals

AFTER UBC GIVING DAY

Celebrate! Share the results with your network and thank everyone who joined you in supporting UBC Giving Day. See the next few sections for more tips and resources!

Sample social media and email
Create your own message
Create your own visuals

Steps to build your UBC Giving Day Champion Plan

Step 1: Find your Network

Start your Giving Day Plan by making a list of who you can reach out to about your fund’s participation in UBC Giving Day. Use the pinwheel below to get your brainstorm started.

From peers and classmates to family and friends—you already have a network of supporters to reach out to for UBC Giving Day!
The people closest to you and your cause are most likely to make a gift and help you share with others.
Organize your network into two groups based on how you think they can support you
- Donate on April 3
- Help share your participation in Giving Day with their network

Step 2: Decide how you will reach your network

Now that you know who you want to talk to, list out the channels that you can use to reach them.

Email your network.

Have a list of contacts ready to email in the lead up to and on Giving Day
Send personal emails to your network asking for support
Don’t forget to include a link to your Giving Day page

Social Media

Familiarize yourself with the list of accounts you can post to (either that you own or others who may help to share content). The more accounts you can access to broader your reach
Create a social media calendar with dates of when you will post, what content you will share and who will post it
Post a mix of content and messaging. Be creative and include videos, photos and personal stories about your cause and why you are fundraising.
Share sample social media posts with your network to share on their channels
Tag #UBCGivingDay for your posts to appear on the website

Speak with your colleagues and peers about supporting your cause on April 3 to help you unlock a Giving Day Challenge OR be an early supporter

Step 3: What do you want your supporters to know about your cause?

Write a few points about your cause that you can carry through all of your communications. Think about how donors can help

What’s your WHY? Why should people give?
What are you fundraising for and why are donations needed?
Why is this cause important to you?
How could a gift on April 3 help? Explain how immediate funding will help your cause.
What difference would $25 make? Share how $25 could cover something tangible.

Create Your Own Message

Use the tips, tools and examples below to craft messages that inspire support for the cause that matters most to you.

GIVING DAY DATE

Join [me/us/group name] for the fifth annual UBC Giving Day on Thursday, April 3

FUND/CAUSE

Your support to [fund/cause name] will [reasons important to you].

CALL TO ACTION

Support [fund/cause name] by making a gift between now and Thursday, April 3

URL TO CAMPAIGN

To learn more about [fund/cause name] or to make a gift, visit givingday.ubc.ca.

We have some example emails and social media posts for you to use or to make your own, in the PDF downloads below.

What to do before Giving Day

What to do on Giving Day

What to do after Giving Day

Tips on how to write your messaging

Write like you are speaking directly to the donor!
Tailor your communication to the channel you will share it on
Don’t be afraid to make it personal—Share what your cause means to you.
Be clear and specific when sharing what you are asking donors to support. Never assume people know about your cause and why funding is needed
Be concise—simple language, free of jargon and acronyms. Short sentences work best
Have a clear call to action—include clear instructions on what you want the reader to do. For example, go to givingday.ubc.ca on April 3 to make your gift
Add urgency—mention time-sensitive goals and if you have a challenge that you want to unlock use it to motivate people to give